Press Kit
For bloggers, editors, and journalists
About Arori
Arori is an AI-powered nutrition and calorie tracking app that makes food logging effortless. Instead of manually searching databases and guessing portion sizes, users simply snap a photo of their meal and Arori's AI instantly identifies the food, estimates portions, and calculates calories and macronutrients. Built on Google's Gemini 2.5 Flash vision model, Arori delivers accurate nutritional analysis in seconds.
What sets Arori apart is its deeply localized approach to nutrition tracking. While most calorie trackers are English-first with poor coverage of non-Western cuisines, Arori natively supports 7 languages (including Turkish, Spanish, Chinese, Hindi, Arabic, and French) and draws from 4+ food databases with over 100,000 items. This means accurate tracking for regional dishes that competitors like Cal AI or MyFitnessPal simply miss.
Beyond calorie counting, Arori includes an AI nutrition coach for personalized guidance via live chat, an AI Chef feature that suggests calorie-aware recipes based on what's in your fridge (via photo), barcode and nutrition label scanning, water tracking, macro tracking, and a weekly meal planner. Available on both iOS and Android, Arori offers a generous free tier alongside a Pro subscription.
Key Features
- AI Photo Analysis — Snap a photo of any meal for instant calorie and macro breakdown (powered by Gemini 2.5 Flash)
- 7-Language Support — Turkish, English, Spanish, Chinese, Hindi, Arabic, French
- AI Nutrition Coach — Personalized live chat for dietary guidance and accountability
- AI Chef — Photograph your fridge contents and get calorie-aware recipe suggestions
- Barcode Scanner — Scan packaged food barcodes for instant nutritional info
- Nutrition Label Scanner — Photograph any nutrition label for automatic data entry
- 100K+ Food Database — Multi-source database (4+ sources) covering regional and international cuisines
- Macro Tracking — Detailed protein, carbs, fat, and micronutrient breakdowns
- Water Tracking — Daily hydration goals and logging
- Weekly Meal Planner — Plan meals ahead with calorie targets
- iOS + Android — Available on both platforms
Pricing
- Free Tier — Core calorie tracking, photo analysis, food database search
- Pro Subscription — Unlimited AI coach sessions, AI Chef, advanced analytics, priority support
Founder
Atamert Peker is a London-based software engineer and entrepreneur. He is the founder and CEO of Apeka Group Limited (UK), the parent company behind Arori AI. With a background in full-stack development and AI/ML integration, Atamert built Arori to solve the friction he experienced with existing calorie trackers — particularly their poor support for non-English-speaking markets and regional cuisines.
Screenshots
You are welcome to use the following screenshots in your press materials. Right-click to download.
Boilerplate
Arori is an AI-powered nutrition and calorie tracking app that uses photo recognition to instantly analyze meals. Supporting 7 languages and 100K+ foods, it includes an AI nutrition coach, AI Chef for recipe suggestions, barcode and label scanning, and a weekly meal planner. Available free on iOS and Android. Learn more at arori.app
Press Contact
For press inquiries, review copies, or interview requests:
Subject line: "Press Inquiry"